At more than 78 million strong, the Millennials—those born between 1980 and 2000—have surpassed the Boomers as the larger and more influential generation in America. Now, as its members begin to reach adulthood, where the traits of a generation really take shape, best-selling research author Thom Rainer (Simple Church) and his son Jess (a Millennial born in 1985) present the most comprehensive research project on Millennials from a Christian worldview perspective ever undertaken.
Research, which began in early June 2009, is based on 1200 interviews members of the Millennials that aim to better understand them personally, professionally, and spiritually. Chapters report intriguing how-and-why findings on family matters (they are closer-knit than previous generations), their desire for diversity (consider the wave of mixed race and ethnic adoptions), Millennials and the new workplace, their attitude toward money, the media, the environment, and perhaps most tellingly, religion.
The breadth and depth of this research should be of interest to anyone who is studying this generation. While this book includes significant demographic and literary research, the centerpiece of this project is the original research. The authors close with a thoughtful response to how the American Church can engage and minister to what is now in fact the largest generation in America's history.